John Lewis Archives - DecisionMarketing

News September 4, 2025 12:35 pm

John Lewis is marking 100 years since its “Never Knowingly Undersold” promise was introduced in a new campaign, Tableau, designed…

News August 20, 2025 9:55 am

John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…

News July 1, 2025 2:00 pm

The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…

News January 7, 2025 2:06 pm

The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…

News November 1, 2024 9:11 am

John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…

News September 5, 2024 2:37 pm

Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…

News July 31, 2024 7:48 am

John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…

News October 17, 2023 10:14 am

Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…

News September 7, 2023 3:14 pm

John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…

News July 31, 2023 8:25 am

John Lewis is beefing up its online shopping expertise by drafting in a senior marketer from N Brown to spearhead…