Waitrose hires Eagle Eye for digital marketing boost
Waitrose is beefing up its data-driven marketing strategy by handing a five-year deal to tech company Eagle Eye to deliver…
John Lewis
Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
John Lewis gaffe leaves online gift service in the lurch
John Lewis has committed a cardinal sin on its wedding gift service by forgetting to renew the website’s domain name…
John Lewis and HSBC slam ‘ambiguous’ GDPR guidance
John Lewis and HSBC have become the latest brands to call for more clarity from the Information Commissioner’s Office over…
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
John Lewis appoints Eagle Eye to digital marketing brief
John Lewis is planning to ramp up its mobile strategy after bringing in Eagle Eye – the real-time digital promotions…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Festive cheer for John Lewis as loyalty cards pay off
John Lewis Partnership’s huge investment in loyalty schemes seems to be paying off after the retail group saw a 4.1%…