Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
legacy marketing
Barnardo’s eyes baby boomers in debut TV legacy ad
Barnardo’s is urging Brits to leave a gift in their will in the charity’s first legacy TV campaign designed to…
Charity legacy income rises to £4bn despite turbulence
Charity legacy income is forecast to reach a record £4bn by the end of 2022, an increase of 14% on…
Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
WWF-UK creates ‘in-memory’ site for online tributes
Conservation charity WWF-UK is targeting a slice of the estimated £2bn “in-memory” giving market with the launch of an online…
Macmillan eyes donor boom with will-writing campaign
Macmillan Cancer Support has hailed a major influx of supporters signing up to its free will-writing service on the back of…
Time for a joint approach to promote charity legacies
Legacy donations – bequests left in a will – are often a sizeable chunk of a charity’s revenue but aren’t…