Which system will best replace third-party cookies?
As part of Google’s post-cookie roadmap, it has announced it won’t be using alternative identifiers in its products. Identity solutions…
Lotame
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
What’s best, zero party, first party or third party data?
Earlier this summer, Google announced it would be updating Chrome to provide users with more transparency about how sites are…