Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
Mars
ASA chews out Wrigley’s over ‘sexually suggestive’ ad
Mars-owned brand Wrigley’s Extra has found itself in a sticky mess after being rapped for placing a “distasteful” and “sexually…
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…