Sheba strives to get pussies to show humans the love
Mars-owned cat food brand Sheba is tapping up Hollywood stars, celebrities and “everyday heroes” for a new relationship-building programme under…
Mars
Maltesers taps ‘Sisterhood Code’ with Love and Scanlon
Mars-owned Maltesers is highlighting the secret ‘Sisterhood Code’ with a new campaign fronted by celebs Judie Love and Angela Scanlon…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
ASA chews out Wrigley’s over ‘sexually suggestive’ ad
Mars-owned brand Wrigley’s Extra has found itself in a sticky mess after being rapped for placing a “distasteful” and “sexually…
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…