Optimisation working as online ad viewability stabilises
The UK online advertising market has maintained the viewability gains it made in Q1 and Q2 – when they reached…
Meetrics
UK overtakes Germany as online ad viewability rises
UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…
First consecutive rise in online ad views yet UK still lags
UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…
UK online ad viewability rises but trails rest of Europe
Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…
Unseen banner ads cost brands £606m during 2016
The UK online advertising market may be continuing to grow at breakneck speed but it is still suffering the same…
Online ad viewability push fails to make impression
The major push to address online ad viewability is being thwarted by the seemingly unstoppable rise in programmatic buying, according to…
Digital ad viewability inches up but bubbly is on hold
A chink of light has emerged in the long tunnel of online advertising viewability with new figures suggesting levels in…
Sluggish sites and servers lose £1bn worth of ads
As concerns grow over online ad viewability rates marketers have been hit with yet another issue following claims that poor…