Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
metaverse
‘Metaverse is not over, brands ignore it at their peril’
The march to the metaverse might have slowed down as the stampede of generative AI systems like ChatGPT has gathered pace…
Crisis? What crisis? TikTok and AI spend soars again
Marketers have shrugged off well-documented fears of AI taking over the world and TikTok’s data governance to plough even more…
Marketers ditch metaverse to embrace generative AI
Marketers’ long-held obsession with the latest shiny tech is seeing businesses ditch the metaverse in their droves to embrace generative…
Metaverse is hair today, not gone tomorrow, for L’Oréal
L’Oréal Professionnel is brushing up on its use of the latest digital marketing techniques to become the first hairstylist brand…
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Brace yourselves…why the Metaverse is here and now
Just when you thought you had read every prediction for the year ahead, up pops Wunderman Thompson Intelligence’s The Future…
The year ahead: Don’t let your marketing cost the Earth
Another year dawns, and, as always, a New Year means new opportunity. Without doubt we’re entering a tricky 12 months…
The key lessons from 2022: Tackling Metaverse FOMO
Googling the word “Metaverse” is an insightful activity. Top of the billing at the moment are news stories documenting the…
Ogilvy opens lab to take WTF out of AR, VR, AI and ML
Ogilvy is aiming to guide its clients through the labyrinthine complexity of emerging tech with the launch of a dedicated…