New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Metrix Data Science
DVLA signs up for StrappedUK cost of living data tool
DVLA is aiming to pinpoint drivers who could have problems paying their road tax by implementing Metrix Data Science’s cost…
Grocers must get smarter to fight shopping basket cuts
Every morning the news headlines are enough to make you fold up your paper, switch off your TV or close…
New tool provides insight into UK cost of living crisis
Marketers having sleeping nights about how they can adapt their activity during the cost of living crisis are being offered…
The good, the bad and the ugly of post-Covid Britain
Following the publication of this year’s The World Happiness Report – which put Finland at the top of the pile…
Supermarket sweep: Whose shoppers are healthiest?
UK supermarkets may have been on a major drive to improve the nation’s waistlines and well-being but it appears not…
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…
Nudge marketing can get the nation back on its feet
Boris Johnson has recently outlined another potential incentive scheme, this time in an attempt to try to combat rising cases…
How data science is now the ‘white heat’ of marketing
Data science used to be shrouded in mystery, a scientific process usually carried out by the IT department or esoteric…
Help feed homeless, not your own fat face, charity urges
The Spag Bol Project, the initiative designed to raise funds for charities which fight homelessness, is once again asking consumers…