Asos extends Microsoft deal to bring in new GenAI tools
Fashion giant Asos is extending its relationship with Microsoft as it ramps up use of generative AI tools, in a…
Microsoft
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
CMA probes Amazon and Microsoft’s grip on the cloud
Amazon and Microsoft’s dominance of the cloud computing marketing is to be investigation by the Competition & Markets Authority following…
Microsoft vows to fight $425m GDPR fine for LinkedIn
Microsoft has warned investors that it is facing a potential $425m GDPR fine for targeted advertising practices by LinkedIn –…
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Brands urged to get in shape for ‘workday consumers’
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…
Critics slam ‘toothless and confusing’ online harms law
The Government’s Online Safty Bill, announced in the Queen’s Speech, has already come under fire, amid claims it will not…
New online safety law to put tech giants into the dock
The Government has vowed to hit social media and search engine giants where it hurts, with potential fines of 10%…
Microsoft $20bn deal for Siri creator boosts health blitz
Microsoft is beefing up its artificial intelligence expertise for healthcare companies with the eye-watering $19.7bn (£13.3bn) acquisition of Nuance Communications,…
Microsoft UK creates first chief data officer worldwide
Microsoft UK has appointed the company’s first ever chief data officer in the world as part of tech giant’s own…