AI ‘granny scambaiter’ Daisy joins O2 war on fraudsters
O2 is mounting a fightback against the ever-rising tide of telephone fraudsters by launching an AI-generated “granny scambaiter” called Daisy,…
O2
O2 and Virgin CRM up for grabs as VCCP nets ad brief
Rapp and M&C Saatchi are set to go head to head in a major pitch to handle the consolidated O2…
Virgin Media O2 unveils first joint campaign by VCCP
Virgin Media O2 is launching its first joint proposition since the £31bn mega merger earlier this year, with an integrated…
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
O2 and Virgin Media deal green light to fuel pitch frenzy
With the UK competition watchdog giving its initial approval to the £31bn merger of O2 and Virgin Media, the two…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
O2 pulls plug on personalised mailings after racist gaffe
O2 has ditched personalised mailshots for Sim cards which are ordered online after the company was forced to apologise last…
O2 blunder triggers mailshot to ‘Mr Isis Terroriste’
O2’s claims that it has “a rigorous data-cleansing process in place” have been dismissed as bunkum after the company was…