PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
PepsiCo
PepsiCo ‘lifer’ takes on role as CMO for UK & Ireland
PepsiCo has appointed 20-year company stalwart Seren Cankiri as its new chief marketing officer for PepsiCo Foods UK & Ireland,…
Walkers channels Vincent Price in monster pack spot
Walkers Crisps is tapping into the build up to this month’s Halloween with a vintage horror campaign designed to boost…
Letter issues spell disaster for Walkers promotion
Walkers Crisps has been crushed by the ad watchdog after scores of customers complained that many of the trips in…