ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
Programmatic TV
ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
Why the R-word need not result in doom and gloom
The word that seems to be on every business executive’s lips as we start 2023 is “recession”. It’s one that…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…