PwC targets data-driven business with first CDO in UK
PwC UK has appointed its first chief data officer to develop the consultancy giant’s vision and strategy for the use…
PwC
Adtech smoke and mirrors mask woeful accountability
The programmatic ad industry’s use of personal data has long been shrouded in the sort of unfathomable mystery that would…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…
Top brands join scheme to get females into tech sector
Some of the UK’s biggest brands, including Tesco, JP Morgan, NatWest Markets, and Zoopla are backing a new initiative set…