Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…
sampling
Whistl agency signs Deliveroo deal for sampling drive
Whistl-owned FMCG product sampling specialist Relish has signed an agency exclusive delivery deal with Deliveroo – which has already been…
Whistl piles on Relish for fresh FMCG sampling drive
Whistl, the mail and parcels to e-fulfilment business, has agreed a deal with Kin + Carta to acquire its FMCG…
Garden Fragrance Co deal opens new channel for Scotts
Scotts & Co, the multi-channel retail group spearheaded by home shopping guru Nigel Swabey, has opened up a new sales…
Edit sampling arm sets up as standalone agency Relish
The brand partnership and sampling division of St Ives Group-owned agency Edit has rebranded as Relish, becoming a standalone business…
Campaign pushes Nivea Soft
Skin-care brand Nivea is launching an integrated campaign to drive awareness, trial and sales of its Nivea Soft moisturising cream….