McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…