Forget graduates, only retraining can tackle skills crisis
British businesses cannot rely on graduates to combat the major data science skills shortage but must instead take urgent action…
SAS
‘Double busy’ data scientists fear work is going to waste
Data professionals believe their work is far more important since the pandemic struck and are even able to get more…
SAS vows to train 10,000 out of work Brits in data skills
Global analytics giant SAS is aiming to do its bit to tackle the data skills shortage as well as aid…
McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…