McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
SAS
Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…