Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
segmentation
DVLA signs up for StrappedUK cost of living data tool
DVLA is aiming to pinpoint drivers who could have problems paying their road tax by implementing Metrix Data Science’s cost…
Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
Year Ahead: Get set for the rise of nano-segmentation
Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans,…
DVLA reappoints Marketing Metrix to data business
Marketing Metrix has been reappointed by DVLA to further develop a segmentation and data visualisation system, two years after first…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…