Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
skills
In-demand AI skills trigger scramble to bridge the gap
The rise of artificial intelligence and machine learning has triggered yet another looming skills crisis, with marketers identifying these techniques…
Blueberry Wave launches in-house training academy
Data specialist Blueberry Wave is attempting to tackle the skills shortage by joining forces with the IDM to launch its…
Birmingham City University trio net DMA student award
Three students from Birmingham City University have landed the DMA’s Breakthrough Award, claimed to be one of the most lucrative…
GDPR fuels major recruitment drive at UK businesses
The road to GDPR compliance may still be strewn with pot-holes but it is proving to be a far smoother…