Untrained and unsupervised: The real source of AI slop
UK companies are inadvertently fuelling the rise of so-called “AI slop” by failing to adequately train their staff to use…
skills
£69bn to play for as industry faces AI skills ultimatum
The UK advertising and marketing industry is being urged to take responsibility for building future-ready creative and digital skills –…
CIM joins coalition to call for Govt skills partnership
The Chartered Institute of Marketing has joined forces with leading UK professional and membership bodies to call for a stronger,…
Recruitment ‘go-slow’ means firms miss out on talent
The advertising and marketing industry might still be grappling with how AI will affect future jobs but most businesses are…
DfE woos bored professionals in VCCP training debut
Department for Education (DfE) is ramping up its drive to attract professionals to consider training others at college in the…
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
Govt plans new qualifications for data science and AI
The Government is exploring new qualifications for 16- to 18-year-olds in data science and AI, as part of a major…
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…
Students jeopardising future by ignoring ‘human skills’
Students are so obsessed with building technical expertise that they are undervaluing human skills like teamwork, initiative, coachability, emotional intelligence,…