Soul signs deal to join Mission Group agency network
Customer engagement agency Soul has secured a deal to become part of the Mission Group, the business which owns 15…
Soul London
Customer loyalty: how we can have our cake and eat it
The question “customer loyalty, is it worth it?” seems often a binary choice between spending marketing money on increasing market…
Stop the navel gazing and just get on with the work
The decision by the US Direct Marketing Association to dump the word ‘direct’ from its moniker and replace it with…