M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
Sparks
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
M&S boosts CX with new grocery shop reservation app
Marks & Spencer is aiming to ape Tesco’s promise of “every little helps” following this week’s disastrous results by rolling…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…