Amex targets small business with F1 social-first activity
American Express has partnered with Sky Media for the first time on a social-first Sky Sports Formula 1 campaign, which…
sponsorship
IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…
‘Saluti’: Havas adds Peroni global brief to Asahi order
Asahi Europe & International is aiming to boost worldwide sales of its Peroni Nastro Azzurro Italian lager with the appointment…
Loughborough Uni ties with Havas Play to tackle Neets
Havas Play UK has partnered with Loughborough University London’s Talent+ programme in a bid to help create more equitable pathways…
PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
Betway appoints M&C sports agency for global strategy
British gambling giant Betway, which offers sports betting, online casino, online poker and online bingo, has appointed M&C Saatchi Sport…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…