Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
Steve Mattey
Decision Marketing at 10: The song remains the same
I have been asked to look into my crystal ball – which, as I write this, I cannot touch without…
Year Ahead: Why the data industry needs less and more
I’ve been working in data for over 30 years now, and I’ve seen so much change. The current rapidity of…
JWT seals in-house agency alliance with Blueberry Wave
J Walter Thompson London is beefing up its data-driven marketing offering by signing a major in-house deal with Blueberry Wave,…
Blueberry Wave brings in Mattey as operations chief
Just days after securing a buyout deal with Nick Dixon’s Veriteva venture, agency Blueberry Wave has drafted in co-founder of…
Steve Mattey steps down from Tree after 15 years
Steve Mattey, the co-founder of insight consultancy Tree and chief operating officer at VCCP Me, has stepped down from the…