SunLife opens up about later life with Mail Metro Media
Over-50s financial services specialist SunLife has signed a new partnership with Mail Metro Media, launching a campaign designed to change…
SunLife
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
SunLife aims to strike gold with frontman Martin Kemp
Over-50s specialist SunLife has turned to New-Romantic-poster-boy-turned-actor Martin Kemp as its new brand ambassador to reinforce its “Everyday Confidence” strategy…
SunLife builds new team with Vanquis chief as CMO
Phoenix Group-owned financial services company SunLife has appointed a new chief marketing officer as it shakes up its team following…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…