Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
technology
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
Tech staff cuts put firms at risk of WFH data cock-ups
More than two-fifths (41%) of companies have admitted that their Covid-19 remote working system is in breach of GDPR, and…
Brussels urged to act on GDPR failings or risk demise
The European Commission must force member states to increase investment in GDPR enforcement – and even refer them to the…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
Bullish BT dismisses fears of WFH broadband meltdown
With millions of workers now being advised to work from home, BT has dismissed concerns that its broadband network will…
Sales teams ‘crying out for better marketing support’
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…