Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
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Car finance firm whacked for barrage of illegal texts
Car loan company Finance Giant, which claims it is focused on improving the lives of consumers through safe, simple, convenient…
TPS awareness issue fuels fears of mobile bombardment
Brand owners could be inadvertently scuppering their mobile marketing efforts – and sending millions of unwanted communications – simply because…
ICO finally collars Penrith firm over illegal Covid texts
The Information Commissioner’s Office is continuing to meet its pledge to crackdown on firms exploiting Covid-19 to make a quick…
Insurance firm clobbered for 30 million illegal messages
Short-term insurance specialist Tempcover, a company that claims to offer “affordable cover, unbelievaby fast”, has also been shown to play…
‘Distressing’ spam texts cook up trouble for Papa John’s
Takeaway chain Papa John’s, whose strapline is “Better Ingredients. Better Pizza”, has paid the price for getting its marketing mix…
EE clobbered with fine for illegal marketing campaign
Mobile giant EE has become the latest major brand to have its collar felt by the data regulator after being…
Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…
Fresh delay to pensions cold calling ban sparks uproar
The Government’s commitment to rid the country of telemarketing sharks has been called into question following an admission that the…
Government resurrects plan to ban pension cold calling
The Government is to press ahead with a ban on pensions cold calling – which will also include text messaging…