third-party data Archives - Page 2 of 3

News April 8, 2021 11:13 am

Wunderman Thompson has joined the stampede to devise new adtech solutions to replace brands’ reliance on third-party cookies, by launching…

News March 24, 2021 10:46 am

Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…

Indepth, News February 24, 2021 7:54 am

The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…

News January 14, 2021 3:28 pm

Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…

Indepth, News September 2, 2019 3:55 pm

Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…

Views August 20, 2019 8:00 am

Earlier this summer, Google announced it would be updating Chrome to provide users with more transparency about how sites are…

Views January 31, 2019 10:52 am

Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…

News July 19, 2018 12:54 pm

The European Commission’s record €4.34bn (£3.9bn) fine for antitrust practices over the Android mobile operating system has “set the benchmark”…

News July 6, 2018 9:06 am

It seems Google is not the only company struggling to come to terms with GDPR; according to an analysis of…

News July 5, 2018 9:30 am

Google’s failure to get to grips with GDPR is leaving many firms which use its advertising services, particularly ad-funded websites…