‘Deliberately blunt’ TfL ads expose real-life staff abuse
Transport for London is using real-life incidents of staff abuse to send a clear message to perpetrators that they will…
transport
Wavemaker triumphs yet again as Eurostar pools media
Wavemaker has crowned an impressive seven days by scooping the consolidated media account for high-speed rail service Eurostar following a…
Eurostar ‘North Star’ hails relaunch and new loyalty club
The Eurostar Group, formed from last year’s merger of Eurostar and Thalys, is launching a major rebrand, with a new…
New drive to get public back on the bus this summer
Public transport might not be everyone’s idea of a top travel experience but a new campaign from regional operator First Bus…
TfL ad blitz urges passengers to Stand Against Hate
Transport for London is aiming to promote its zero tolerance approach to all forms of abuse on its network through a…
Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
THINK! urges youngsters to slow down on rural roads
The Department for Transport is launching a new initiative for road safety campaign THINK!, designed to highlight the dangers of…
Wavemaker retains DfT media planning business
The Department for Transport (DfT) has reappointed WPP-owned agency Wavemaker to the media planning business for a fixed-term contract, following…
Caledonian Sleeper back on track with new ad blitz
Caledonian Sleeper, the overnight sleeper train service that runs between London and Scotland, is launching a new brand positioning ‘Wake…
Thameslink tries to lift gloom with new holiday push
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging customers to…