Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
Virgin Holidays
Carat scoops media business for Virgin Red loyalty club
Virgin Red, the loyalty scheme available to all customers of Virgin Group brands, has appointed Carat to handle global media…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
Virgin Atlantic and Holidays charter We Are Social
Virgin Atlantic and Virgin Holidays have handed over their social media controls to We Are Social following a three-way pitch, in…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
Proximity scoops strategy brief in Virgin CRM overhaul
Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle a combined CRM strategy brief as part of a…
Virgin eyes 20m with group customer loyalty scheme
Virgin Group is launching one of the UK’s most ambitious loyalty strategies, designed to build a detailed picture of its estimated…
‘The Virgin Holiday Sale’ by Elvis
Well, you know what they say… sex sells. Many brands and agencies have employed sexy campaigns with innuendo featuring scantily…