Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
Virgin Money
Carat scoops media business for Virgin Red loyalty club
Virgin Red, the loyalty scheme available to all customers of Virgin Group brands, has appointed Carat to handle global media…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
Virgin Money embraces AI to tackle credit card churn
Virgin Money has turned to Jaywing’s artificial intelligence product, Archetype, to gain a deeper understanding of its credit card customers…