Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
VOD
Video streaming services ride out cost of living cutbacks
Online video streaming services, including Netflix and Amazon Prime, appear to be riding out the wave of cancellations hitting subscription…
‘Meditating’ Salesforce ad swerves offensive complaints
An ad for CRM giant Salesforce, which featured a woman overcoming her noisy working from home environment by levitating off…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
New formula Fairy scrubs up better than rivals, says ASA
It is official – new formula Fairy Liquid really is more effective than rival brands at getting shot of grime…
ASA chews out Wrigley’s over ‘sexually suggestive’ ad
Mars-owned brand Wrigley’s Extra has found itself in a sticky mess after being rapped for placing a “distasteful” and “sexually…