Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
VR
Ogilvy opens lab to take WTF out of AR, VR, AI and ML
Ogilvy is aiming to guide its clients through the labyrinthine complexity of emerging tech with the launch of a dedicated…
Imagination offers Hollywood-style effects to clients
Experience design company Imagination is set to embrace groundbreaking virtual production techniques and help brands deliver Hollywood-quality visual effects and…
Etihad Airways splashes the cash on lavish VR ad
Etihad Airways, the company which bankrolls Manchester City FC, is flexing its financial muscle once more by launching a lavish…