EE is launching a new campaign showing how households can flex their TV package to include Netflix and catch this summer’s unmissable TV hits, as well as have the freedom to switch packages each month.
“EE TV: The Ultimate Flex” has been created by in-house agency The Exchange, and highlights how households can access Netflix, as well as other streaming channels Now TV and TNT Sports, straight from EE TV set-top box.
Running across out of home, radio, social, digital audio, the activity is also being brought to life in a number of EE Experience Stores – in London and Birmingham – inviting customers into a Netflix-inspired sensory booth celebrating the breadth of comedy, crime drama and sport available to watch on Netflix through EE TV. Attendees will also receive exclusive Netflix merchandise.
Beyond the in-store experience, the campaign extends across interactive social content, experiential activations and EE’s partnership with Heart Radio. Together, they showcase the breadth of entertainment available through EE TV and Netflix, celebrating the freedom for viewers to choose what works for them.
The media planning and buying has been handled by WPP Media’s team OpenConnect, with Posterscope managing the nationwide OOH.
EE brand and marketing communications director Kelly Engstrom said: “After a long day, there is nothing better than sitting back, switching off and finding something great to watch on TV. At EE, we understand that every household has different tastes and viewing habits that are always changing, which is why we are doing more to make sure EE TV has what they need, when they need it.
“With flexible packages giving customers access to incredible entertainment – from the best comedies and crime dramas to must-watch sport – EE TV gives customers more choice, flexibility and control over what they watch, all in one simple service.”
WPP Media OpenConnect client president Rebecca Marshall added: “This campaign starts with a reality many households will recognise – everyone wants to watch something different. EE TV’s flexibility solves a genuine viewer tension, and our job was to bring that to life through channels that people are already using to discover their next watch.”
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