Kiddicare chief exits Morrisons

The head of digital development at Morrisons online baby goods arm Kiddicare has quit just weeks after the supermarket chain’s own digital boss walked out.
It was Simon Harrow’s second stint at the division, having spent four years at Kiddicare between 2004 and 2008 working on ecommerce development and marketing.
He then switched agency-side, joining BLJ as a digital planner, before rejoining Morrisons in May 2010. Since then he has worked both for Kiddicare and the parent company in a number of digital roles.
The company had originally planned to use Kiddicare’s technology and management expertise as the basis for its own online food offer, which launched in January. But it decided to launch its online food operation through Ocado rather than using the Kiddicare infrastructure.
Harrow’s exit follows that of George Dymond, who left his role as head of operations for Morrisons’ online grocery service just days after joining the company.
He arrived at Morrisons in January to help launch the online groceries service, but reportedly left because his role did not meet expectations.
In its preliminary full-year results, Morrisons said that Kiddicare was not performing well enough financially, and that the business no longer fit with its strategy. It has now revealed it will offload the business later this year.
Morrisons declined to comment on Harrow’s departure.

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