Morrisons signs Ocado and CRM

morrisons (3)Morrisons has finally struck a deal with Ocado which will see it launch a home shopping service early next year, despite concerns from its current partner, Waitrose.
The move coincides with the retailer embarking on a new CRM programme, devised by CapGemini using Salesforce software, which will enable it to offer more personalised offers, new product ranges and more effective marketing.
At the moment, Morrisons is the only one of the big four supermarket chains not to offer online shopping. It will make an initial payment of £170m to Ocado to acquire the Dordon centre, then a further £46m to expand it and establish a delivery network.
Waitrose signed a deal with Ocado in 2000 and now serves up to 40,000 online shoppers a week but Ocado said its current agreement would remain unaffected. It will continue to deliver Waitrose food from the Dordon centre.
Meanwhile, the CRM programme will allow Morrisons to better understand and meet individual tastes, preferences and shopping habits by gathering data from digital marketing, social media, email, and phone.
Morrisons group marketing and customer director Nick Collard: “Having instant access to customer data in Salesforce will help us better understand our customers and focus on what really matters to them. Capgemini has been the enabling partner in this programme, and it has been a pleasure to work in close collaboration with them.”

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