The IDM’s B2B Marketing Council has handed the chairman’s role to Google’s director of business, Richard Robinson, with a brief to promote best practice and boost the reputation of the sector.
Robinson was first elected to the council three years ago, and has been at Google since 2007, joining as technology industry head. Over the past six years he has held a number of roles at the company before becoming director of business last year.
A well-recognised speaker on the conference circuit, Robinson was previously a director of the International Data Group.
The IDM B2B Council comprises senior B2B marketers representing clients, agencies and suppliers, and from brands including British Gas Business, MasterCard, RBI and D&B.
Its role is to advise the IDM on all B2B-related initiatives with the aim of improving best practice standards across the profession.
IDM chief executive Mike Cornwell said: “I’d like to thank [outgoing chair] Debbie Williams for her terrific dedication and enthusiasm over the last four years and to welcome Richard as the council’s new chair and can think of no one better positioned, informed or connected, to take the council and the IDM’s B2B initiatives forward as marketing continues its rapid pace of change.”
Robinson added: “I look forward to building upon the great initiatives that have already been achieved under Debbie’s leadership and to continuing to work with such a passionate group of fellow council members. It’s a privilege to advise and assist the IDM on its dual missions to continually improve marketing performance and attract the best talent to our profession.”
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