Decision Marketing, the home of direct, data and digital marketing, was launched in November 2010 and is the only site solely dedicated to the UK direct marketing industry.
Covering all areas of the business – from direct mail, email, telemarketing and print to DRTV, digital and data – we aim to give you the latest developments in the £15bn (source: DMA UK report 2012) sector.
The site is backed by McKelvey Ink, the editorial consultancy founded by former Precision Marketing editor Charlie McKelvey. Charlie, who has more than 25 years’ experience in business journalism, was editor of Precision Marketing for nearly a decade. He was also launch editor of Data Strategy, ultimately becoming editor in chief. Prior to this, he was associate editor of Marketing Week.
For more information on Charlie, click here http://uk.linkedin.com/pub/charlie-mckelvey/5/619/847
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