Cross-channel surge boosts email
The rise of cross-channel campaigns is sparking major growth in the UK email marketing industry, which witnessed a 15.5% surge…
Articles by DecisionMarketing
New data laws ‘Sword of Damocles’
EU justice minister Viviane Reding has been accused of holding a “Sword of Damocles” over business, after finally unveiling the…
O2 in dock over privacy cock-up
O2 is facing a major privacy backlash from its customers – and those on Tesco Mobile, which uses its network…
ICO tries ‘softy, softly’ audit plan
Businesses are being urged to open their doors to staff from the Information Commissioner’s Office who will provide onsite advice…
‘New’ data to create new gurus
Data chiefs who embrace the power of new sources of realtime, contextual information – from smartphones, social media, and ‘the…
ASA slams ‘nuisance call block’ site
An online service which charges for stopping so-called ‘nuisance phone calls’ has been forced to overhaul its website after the…
Facebook in £4.2m ad give-away
Facebook is to give away £4.2m of advertising space as part of a scheme to help British and European businesses…
UK data punishments trail Eurozone
The UK’s data protection regime lags behind Greece, Russia, and Norway – ranking it joint 21st alongside Romania and Latvia…
Online self-regulation ‘not enough’
Civil liberties group Big Brother Watch has called into question whether self-regulation can deliver privacy for Internet users following the…
How door drops deliver the goods
With local newspapers being hit hard in many areas, as a result of lower ad revenue in the current economic…