Fortnum’s risks data security row
Fortnum & Mason has been slammed for risking the security of customers’ personal details after asking them to email their…
Articles by DecisionMarketing
ROI big winner in new Bellwether
Traditional media may struggle to claw back budget share from direct and online marketing, with the latest Bellwether Report showing…
What does outsourcing hold in 2012?
The outsourcing industry witnessed major change in 2011, especially in organisations working in public sector business process outsourcing (BPO). One…
RBS ‘sorry’ after £2m forgery fine
RBS Insurance has been forced to apologise after staff working for two of its brands – Direct Line and Churchill…
Tesco admits Clubcard cock-up
Tesco boss Philip Clarke is understood to have conceded it was a major mistake to have no Tesco Clubcard coupon…
Brussels ‘at war’ over new data laws
Brussels mandarins are reported to be at war over the proposed changes to EU data protection laws, with six departments…
Sky forces Virgin to axe TiVo ads
Sky has won the latest round in the tit-for-tat fight with rival Virgin Media over each other’s advertising claims by…
Mail revamp sparks VAT bombshell
Ofcom’s plan to let Royal Mail set its own prices for commercial bulk mailing services will lumber firms with massive…
SMS dive fuels dire prediction
The marketing text message could soon be joining the video player, the 8-track and even the CD in the technology…
Call centre staff face BG abuse
British Gas contact centre staff are facing a deluge of aggressive customer complaints, according to the company’s boss, who concedes…