Has Tesco fallen out of love with data?
When a supermarket announces like for like sales growth down 2.3%, we know something isn’t quite right. The economy is…
Articles by DecisionMarketing
Tesco pays price for ‘axing’ Clubcard
Tesco has been accused of abandoning its Clubcard scheme – believed by most to be one of the main drivers…
Housley seals Cyance merger deal
Mike Housley – the man who has made more deals than a City trader – has been at it again,…
DMA to fight ‘quadruple whammy’
The DMA is preparing to fight off a “quadruple whammy” of threats to the industry during the year ahead, according…
Suttons ups conversions by 40%
Suttons Seeds claims to have witnessed an uplift in conversions across all online traffic of nearly 40% after adopting a…
Spend boost for Moneysupermarket
Price comparison site Moneysupermarket.com says that an increased marketing spend has helped sales grow year-on-year by 20%, as it steps…
BI – don’t believe marketing hype
Business Intelligence has long been trumpeted as the answer to brand owners’ dreams, by identifying, extracting and analysing your data…
Google running illegal Olympic ads
Google’s AdWords scheme has come under fire once more after the company was forced to remove unofficial sites selling London…
O2 location deal dishes out £5m
O2 is hailing the success of its location-based marketing scheme Priority Moments – which offers consumers discounts on a range…
Social and mobile ‘drive CRM surge’
The rise of social media and mobile is driving major growth in the CRM market, with spend doubling during 2011…