Wunderman scoops Levi’s digital
Levi’s has pooled its global digital marketing account into WPP-owned Wunderman, following a review which is understood to have included…
Articles by DecisionMarketing
Sense adopts ‘text-only’ response
Sense, a national charity that supports and campaigns for children and adults who are deafblind, could roll out a new…
‘You were out’ card moans soar
Royal Mail has received a record number of complaints about posties leaving cards to say no-one was at home when…
Comet to fight Microsoft lawsuit
Beleaguered UK electricals chain Comet has vowed to fight claims that it breached copyright laws after software giant Microsoft accused…
Clients ‘failing to exploit email data’
Some 85% of online marketers admit their email marketing campaigns fail to exploit the customer data they hold – with…
Lloyds Pharmacy pushes ‘new you’
Lloyds Pharmacy is kicking off 2012 with a campaign encouraging people to ‘leave the old you behind’ and visit their…
Gyro bosses quit for consultancy
Gyro chief operating officer Richard Perry (pictured) and planning boss Richard Mabbott have left the agency to set up their…
ICO: ‘Don’t slash data budgets’
Businesses have been warned that they risk ruining their brand reputation – and with it their customer base – if…
Industry mourns WWAV chief Ward
The direct marketing industry has paid tribute to WWAV co-founder Rinalda Ward – one of the leading figures in the…
Boxing Day ‘biggest online day’
Shoppers kicked off their search for bargains on Boxing Day from the comfort of their armchairs, according to new figures,…