At last, B2B wakes up to digital age
2012, I reckon, is going to be the year that the skeptics eventually wake up to the fact that digital…
Articles by DecisionMarketing
Firms ‘unprepared’ for mobile blitz
The ‘year of the mobile’ may well be upon us at last – with 2012 likely to see that much-vaunted…
95% of data ‘unused’ claims expert
Brand owners are using only 5% of the information they collect, with much of the data they horde unusable, according…
Cadbury ‘games’ in Olympics push
Cadbury is backing its sponsorship of the London 2012 Olympic and Paralympic Games with a multi-million pound integrated marketing campaign,…
Samsung recruits ex-Orange chief
Samsung has appointed former Orange marketing chief Gareth Abel as its new UK and Ireland mobile marketing director, amid predictions…
Fortnum’s hit by hamper blunder
Upmarket London department store Fortnum & Mason has been forced to admit that it has still not delivered all the…
Billington Cartmell hires data chief
Billington Cartmell has recruited data and CRM specialist Ian McNamara to lead the group’s data planning, analytics, CRM and hosted…
Busty gets a seasonal seeing-to…
Great to be back at work, innit? Yeh right… Well, I trust you all had a great Christmas and that…
Marketing’s currencies of engagement
In my first article, I looked at the challenge of engaging customers – and measuring that engagement – in today’s…
EU privacy group blasts online code
The online marketing industry’s code of practice for behavioural ads – which features an icon supported by a website –…