Weight Watchers revamps eCRM
Weight Watchers has hired Kitcatt Nohr Digitas to devise a new online customer relationship strategy, which will launch in January…
Articles by DecisionMarketing
12 days to get Xmas strategy right
The Christmas rush may still be a few weeks away for some but Experian claims marketers have just 12 days…
Uproar as ‘cheats’ ban Pepsi promo
A family which entered a Pepsi promotion over 11,000 times – by using a computer programme – has succeeded in…
Firms fail to act on privacy fears
Data privacy may well be a key concern for consumers and regulators alike, but a new study exposes just how…
FB: New EU laws will fuel legal war
Facebook has warned Brussels chiefs that they will face a lengthy legal battle with many of the world’s biggest brands…
Charities dismiss ‘donation slump’
The Institute of Fundraising has dismissed an official report showing that charity donations have crashed by 20% – and £2.3bn…
Co-op overhauls loyalty programme
The Co-operative is overhauling the loyalty scheme for all its group activities – including Co-op food, travel and banking operations…
Communisis reveals bullish outlook
Communisis, the company which has expanded from its pure print background to offer a wide-range of marketing services, has revealed…
Industry shock as Andy Carolan dies
The direct marketing industry is in shock following the death of former Tangible boss Andy Carolan – one of the…
Govt gets tough on open data plan
The Government is upping the ante to get companies to release data gathered on their customers – through its Midata…