Softly, softly on cookies backfires
The data watchdog’s softly, softly approach to implementing the EU cookie law appears to have seriously backfired, with a new…
Articles by DecisionMarketing
Busty on road to destruction
Another week, another agency falls victim to a social media backlash, with their Facebook page and website being overtaken by…
Do symbols give email cut-through?
As the number of marketing emails sent rises, brand owners are increasingly looking at how to tailor and personalise their…
Tesco bid to slash print and mail bill
Tesco is attempting to slash the print and postal bill for its estimated 60 million Clubcard voucher mailings sent each…
Personalised online pricing probed
Online retailers which use software and data to target individual customers with personalised prices may soon find themselves in the…
Online ads to top £90bn by 2017
Global online advertising revenues are set to reach £90bn by 2017 – a figure which does not even including mobile…
Boots and Tesco baby clubs blasted
The shoddy – and ultimately distressing – marketing practices of some of the UK’s top mother and baby clubs, run…
Avios kicks off DM agency hunt
Travel loyalty scheme Avios, which rebranded from AirMiles last year, is looking to appoint an agency to handle its direct…
C4 offers up viewer database
Channel 4 is coming good on a promise to exploit its customer data, by offering brand owners the chance to…
DM Authority: We’ll fight cold calls
The head of the Direct Marketing Authority – the body which the polices DMA membership – has offered to take…