Wand chiefs seal Golley Slater deal
Wand directors Brian Storey and Xanthos Christodoulou are to be reunited with their former co-founder Ian Winton after signing a…
Articles by DecisionMarketing
9½ weeks with Barraclough
Well, it didn’t take long for our old friend Chris Barraclough to push Garry Lace out of bed at Beta…
File predicts next 10 purchases
Retailers are being offered the chance to personalise the shopping experience of individual customers by predicting ten products they are…
Mail no longer ‘scourge of nation’
Direct mail is no longer officially the scourge of the nation – or even Daily Mail readers – with a…
Twitter rocked by hack attack
Thousands of Twitter users have been warned that their accounts may have been hacked – but the social network site…
New threat to app downloaders
Millions of consumers are unwittingly handing over confidential information – including location and address book data – by signing up…
US election boosts DM techniques
Direct marketers in the US are hailing the presidential election as a major turning point in use of the medium,…
Moran, Cullis and Rachel in start-up
Former DM agency chiefs Shaun Moran and Mike Cullis have joined forces with ex-CMW planning director Ben Rachel to launch…
GB boosts ID and CRB checks
GB Group is launching a system that it claims is “the next generation of ID verification”, offering brand owners the…
Cock-up sparks £50k fine for Pru
The Prudential has become the first company to be fined by the data watchdog for shoddy customer account management, after…