Glenfiddich boosts loyalty drive
William Grant-owned whisky brand Glenfiddich is planning to boost its global relationship marketing strategy – through digital and social media…
Articles by DecisionMarketing
Waitrose ramps up loyalty scheme
Waitrose is planning to beef up its loyalty programme, myWaitrose, to tap into what chief executive Mark Price claims is…
‘Shit that folds’ hits the fan
They say life’s a marathon not a sprint, and, so it is with book publishing I’m rapidly finding out. Apparently…
Apple in dock for botched apology
Apple bosses have been warned they could find themselves in contempt of court – and even in jail – if…
OgilvyOne scoops DoH account
OgilvyOne has landed the entire Department of Health direct and digital account, worth an estimated £50m, following a controversial pitch…
Amanda Phillips quits An Abundance
Amanda Phillips has quit as managing partner of An Abundance – the agency she co-founded with former Personal chief Chris…
Hutchison exits CMA after 9 years
Content Marketing Association chief operating officer Julia Hutchison has quit the organisation after nine years at its helm to take…
EU told: ‘go back to drawing board’
The Justice Select Committee is urging Brussels to ‘go back to the drawing board’ over its proposed changes to European…
Cops hold three over data scam
Police have arrested three men who are accused of being involved in large-scale online attacks to steal the personal details…
Parcels boom fuels Royal Mail jobs
Royal Mail is at last reaping some benefits from the digital economy – which has decimated its letters business –…