Prince’s Trust unveils mail blitz
Youth charity The Prince’s Trust is launching its biggest direct mail campaign to date – targeting 200,000 donors – to…
Articles by DecisionMarketing
Eurolines ‘sex tourism’ ad banned
An online and poster campaign for National Express-owned Eurolines has been banned by the ad watchdog following a rash of…
Mike Cornwell takes top IDM job
The IDM has appointed former agency boss Mike Cornwell – best known for his role at TBWA GGT – as…
Why test your email marketing?
There is little doubt that email marketing is more than holding its own within the digital arena, with the DMA’s…
Cookies boycott fears dismissed
Fears of a mass boycott of online cookies have proved wide of the mark, after a survey of more than…
Firms unwittingly hold card data
Most UK businesses are taking inadequate steps to safeguard customers’ credit card details, with some unwittingly storing millions of confidential…
Barclaycard plots loyalty club
Barclaycard is to overhaul its loyalty strategy by putting retailers at the heart of a new scheme, which will in…
Five agencies join Sky roster
BSkyB has finally revealed the line-up of its direct marketing agency roster, with five agencies securing places on the account,…
Game defends loyalty shake-up
Beleaguered retailer Game has defended a shake-up of its Reward Card loyalty scheme – which has seen it cut the…
Apple ‘apology’ mocks Samsung
Apple has finally published a statement on its website confirming the High Court ruling that Samsung did not copy the…