Articles by Charlie McKelvey


Twitter trials lead-gen ad plan

Twitter is testing a new advertising scheme that could give direct marketers a way to generate customer leads directly from…




MEPs pass 900 changes to data laws

The EU Parliament’s industry committee has rubberstamped more than 900 amendments to the draft data laws, sparking a war of…





EU acts on Google privacy policy

The European Commission is acting on its threat to slap down Google over its rewritten privacy policy – which allows…


ISBA: Learn from Dutch U-turn

Client marketing trade body ISBA has used a U-turn by the Dutch on plans to seek prior consent for online…