Marketing ‘not a job to die for’
If you’re going to keel over at work, it pays to work in financial services and definitely not marketing, according…
Articles by Charlie McKelvey
Defunct Mardev-dm2 ‘is not for sale’
Reed Business Information has dismissed speculation that its data business Mardev-dm2 has been put up for sale, just two months…
Shambolic Red Bull promo blasted
A Red Bull promotion which offered an exclusive VIP trip to the “prestigious” Belgium grand prix has incurred the wrath…
CRM chief takes Emailvision reins
Emailvision chief executive and founder Nick Heys has stepped down after 13 years in the role and is being succeed…
Next triggers twitterati backlash
Retail giant Next is facing the wrath of the twitterati after a single customer complaint about a late delivery triggered…
Google: massage search at your peril
Brands which attempt to manoeuvre up Google’s search rankings by paying online publishers to post links about them have been…
Time to bed down mobile strategy
As the mobile world descends on Barcelona for this week’s MWC event, for most people the mobile phone is now…
Hackers ‘hide in search not porn’
Consumers are far more likely to infect their computers by using a search engine than a pornographic website, according to…
Junk mail claim can’t spare postie
A postie has been jailed for eight months after being found guilty of destroying almost 30,000 letters, despite trying to…
Busty takes on Europe – and wins
Now I may well get into a lot of trouble for writing this week’s column but there’s been something I’ve…