Saab installs global CRM database
Saab is bolstering the CRM strategy for its parts division by implementing a bespoke global marketing database, designed to precisely…
Articles by Charlie McKelvey
Don’t sacrifice design on altar of SEO
With search engine optimisation often viewed as the be-all and end-all of any website build or redesign, it is crucial…
Mobile firms face mass defections
Customer loyalty in the UK mobile phone industry is as fragile as porcelain, with even the smallest price rise –…
DMers seal Red Brick Rd buyout
The co-founders of DM shop Ruby have finally put pen to paper over the management buyout of The Red Brick…
Harris walks out of Wunderman
Wunderman executive creative director Dave Harris has thrown in the towel at the agency, just weeks after boss Mel Cruickshank…
Rogue ad hits Holder tribute
The memorial Facebook page for IDM founder Professor Derek Holder has been infiltrated by rogue advertising after a new member…
MeritDirect expands into UK market
US data group MeritDirect is targeting the UK market with the launch of an international division operated out of London,…
P&G boosts web engagement
Procter & Gamble is implementing a new digital customer engagement platform to improve personalised communications with its estimated 4.6 billion…
Sisters doing it for themselves
I was a bit miffed this week to be honest. I mean, all Martin Sorrell has to do is fart…
Govt review ‘stinks’, say agencies
Direct marketing agencies left empty-handed after the Government’s £360m review are fuming over what many view as the client’s incompetence,…