Articles by Charlie McKelvey


Partners revs up £220k Roller

Rolls-Royce has revealed a global launch campaign for the £220,000 Rolls-Royce Wraith, kicking off with an online film and spreading…


Call for realtime credit database

The credit industry should be forced to build a realtime database of borrowers to prevent consumers flitting between payday lenders…


Ogilvy nets Co-op DM and digital

OgilvyOne is understood to have scooped the Co-operative Group’s direct marketing and digital account – worth an estimated £3m –…





Payday firms face ad clampdown

Payday loan firms such as Wonga and QuickQuid are to face tougher marketing rules as part of a Government clampdown…


Diet Chef hands email to RedEye

Diet Chef is aiming to create stronger ties with its online users by embracing behavioural email to build rapport with…


Tweetdeck axed from smartphones

Twitter is to pull TweetDeck off iPhone and Android operating systems as part of a bid to secure greater advertising revenues, which…