That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…
Indepth
‘Never say never’ but Govt resists fresh calls for AI law
The UK Government is sticking to guns on new laws covering artificial intelligence, insisting that it is a case of…
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…
Asda, Aldi, Disney, Smyths Toys, Amazon deck the halls
It’s beginning to look a lot like Christmas…well, in the retail world anyway, with another fresh round of festive TV…
Sainsbury’s, Boots, TK Maxx, Lidl, Morrisons get festive
On the third day of Christmas ads these retailers gave to us…yes, you guessed it, we are barely into November…
M&S, Waitrose, Lego, Barbour, Sports Direct join fray
Another day, another onslaught of seasonal ads has burst on to screens large and small across the UK, as brands…
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…